Why Sonic Branding Matters
Visual brand identities are well understood — logo, colour palette, typography, tone of voice. Sonic branding is the audio equivalent: the distinctive sound that identifies your brand without requiring anyone to look. Intel's five-note chime, McDonald's "ba da ba ba baa", the Netflix ta-dum — these are sonic logos that are recognised immediately, regardless of the context they're heard in.
For most brands, sonic identity is inconsistent or absent. The hold music doesn't match the app sounds. The ad jingle isn't related to the notification tone. The brand video intro has nothing in common with the website audio. Sonic branding fixes this by establishing a consistent tonal language that carries across every audio touchpoint.
What's Included in a Sonic Brand Package
A typical sonic branding project covers: an audio logo (2–5 seconds, the core sonic identity); a longer brand theme (30–60 seconds for video intros, presentations, and marketing); notification and alert tones; hold music or waiting audio; and any app interface sounds that should carry brand character. The deliverables depend on the platforms and touchpoints you're designing for.
The process: We begin with a brand briefing — understanding your visual identity, tone of voice, target audience, and the feeling you want to evoke. From there we establish a tonal direction, present initial concepts, refine based on feedback, and deliver production-ready assets in all required formats.
Who This Is For
Sonic branding is relevant for any business that has audio touchpoints — apps, videos, broadcasts, phone systems, retail environments, events, or social media. It's particularly valuable for brands at a growth stage where identity consistency starts to matter, and for consumer-facing brands where audio creates emotional connection.
What You Get
- Audio logo — the core sonic identity, short and distinctive
- Brand theme — longer form, for video and presentations
- Asset suite — notification sounds, hold music, interface audio as required
- Multi-format delivery — WAV, MP3, AAC for different platform requirements
Pricing
Sonic branding is quoted per project depending on the scope — how many assets, how many touchpoints, and the complexity of the brief. Message us on WhatsApp with a description of your brand and what audio touchpoints you need to cover.